With more than 35 years in the apparel business, Trimark Sportswear Group is not lacking in experience in the clothing or promotional markets. In addition to its five in-house brands, the company obtained the exclusive activewear license for the 2010 Vancouver Olympics a few years back, which is when they were first approached by PCNA. "Sometime later, in 2008, we began a dialogue that led to negotiations toward an acquisition which we came very close to completing before the economy collapsed," Milne explained. "The strategic fit between the two organizations that existed then continues today and we renewed our discussions in late 2010, picking up where we left off."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.