Last Sunday, more than 40,000 people participated in the 2012 Blue Cross Broad Street Run. I was not one of them (I don't even have the discipline to stay off of Facebook for 30 minutes let alone train for a 10-mile, point-to-point course).
If you're unfamiliar with this run, it starts at the Central High School Athletic Field at Broad Street and Somerville Avenue. The course takes runners through various Philadelphia neighborhoods along Broad Street, and finishes inside the Philadelphia Navy Yard (at the end of Broad Street in South Philadelphia). To better assist runners, there are 11 water stations, digital clocks at each Mile, aid stations, port-a-potties (not exactly luxury, but desperate times call for desperate measures), entertainment and ambulances on the course.
Participants spend months training for the run, which is admirable in itself. Many of my friends and peers are among these individuals and I congratulate them for their efforts.
Nevertheless, it seems like marathon season has just begun. My friends are not putting their sneakers in storage—they're already talking about training for 5k races and the like. I think they could use a good pair of moisture-wicking shorts to make things run smoother (pun intended). Marathon season presents the perfect opportunity for athletes to model your brand over long distances. In the meantime, to show my support, I'll be sitting down at the rest spots ready to distribute water and Gatorade. It's a team effort!
Show a little less leg (and sweat) while you're wearing the Longer Length Wicking Track Short from Augusta Sportswear. Made of 100 percent nylon with wicking finish, the shorts feature a covered elastic waistband and a matching inner brief with leg elastic. Sizes range from S to 3XL. Youth sizes also are available.
- Companies:
- Augusta Sportswear
- S&S Activewear

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.





