Red Alert
Tote bags get the Red Cross of Gloucester County out of a tight spot
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PM: Overall, would you rate this promotion to be a success?
SF: Yes, because the Red Cross met its fundraising goals and the program brought awareness to the Red Cross’ cause and to the Heroes program. The donation of the bags allowed everyone to take part in helping the Red Cross regardless of financial status. If people couldn’t afford to give $1,000, they could still participate by purchasing a $10 tote bag. Additionally, the donation of a promotional product versus a traditional monetary donation made for a great story which attracted media attention and generated exposure for the selling of the Red Cross tote bags.
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Christen Gruebel
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