Attack of the Cumulonimbi
Umbrellas prevent promotions from getting soggy
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Design also has a strong impact on selling an umbrella. Peerless Umbrella developed a new line of umbrellas with water-activated ink called WINK printing. When the item is exposed to water, hidden words or logos appear. “We did it this year overseas, and it did extremely well,” said Moscowitz. “So now, we’re doing it domestically as well, and I think it will be a homerun.”
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- Companies:
- AAA Umbrella
- Peerless Umbrella
Laurence Liss
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