Attack of the Cumulonimbi
Umbrellas prevent promotions from getting soggy
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Hotels, baseball teams, newspapers, automobile service shops and car dealerships have all found the usefulness of umbrellas. As a result of their known retail value, they are great for loyalty programs. As Nanus noted, umbrellas can lead to much bigger deals: “Everybody can just sell an umbrella,” he said. “We’re using our umbrellas to help sell cars.”
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- Companies:
- AAA Umbrella
- Peerless Umbrella
Laurence Liss
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