Tips of the Trade: “The Myth of the Elevator Speech”
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It’s a reminder that the brain is just one of several organs that apply to sales and marketing.
Breathe.
So, lower the bar. Loosen up. Connect.
Remember the true nature of the question and say something like... “I’m a lawyer, but I’m looking for something less stressful. I’ve applied for a position as a peace-keeper in Iraq. How about you?”
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