Tips of the Trade: “The Myth of the Elevator Speech”
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The question, however, is not about wanting a snappy summary of how you make a living. It’s not about re-framing the question from the other person’s point of view to come up with a non-pitch pitch.
While all of that is good (especially the part about not talking about yourself), it’s based on a flawed assumption, one that assumes that everyone is being cognitive all of the time.
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