Tips of the Trade: “The Myth of the Elevator Speech”
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The truth about the question:
When someone asks what you do, chances are they really don’t want to know what you do. That’s because the elevator speech question is really about people being people.
The question is about someone needing something to break the ice. They could just as well be saying, “Nice tie. It reminds me of my Uncle Miltie.” To which you might respond in a similarly personable and engaging manner.
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