Tips of the Trade: “Start Telling the News”
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2. Leave me wanting more. Of course, there is almost no such thing as too long if your content is good enough. But why kill yourself? You’ve got 51 more weeks (or 11 more months) to fill, cowboy. Besides, the point of the newsletter, as I understand it, is to get someone interested in your business. I would think the two greatest ways to do that are to tell me incredibly useful information, thereby establishing yourself as an expert, and to leave me wanting more of your expertise.
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