Tips of the Trade: “Start Telling the News”
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Now that I’m in the throes of creating my own newsletter, I’ve started looking at others’ with an even closer eye. Here’s a little of what I’ve learned.
1. Content is king. I’m a designer. I like things to look nice. However, of my three favorite newsletters, one is text-only and one is, um, ugly. I read that sucker every Friday morning, stem to stern. And for the record, that third newsletter? A miraculous combination of nice looks and great content.
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