Time for a Checkup?
Considering selling into the health and wellness market? Here's what experts have to say about it.
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WHAT'S SOMETHING TO WATCH OUT FOR?
No market is without its pitfalls, even the health and wellness market. Not famous for its efficiency, the health care market can sometimes become bogged down in bureaucracy. "One of the hardest things I hear from our distributor partners is finding the decision maker and the length of time it takes get the project in production," said Ellis. "Oftentimes, especially with hospitals, many decisions have to run through a lot of people before a PO can be generated. You have to be persistent. I have seen projects take up to a year until we received a PO. The time and energy can certainly pay off in the long run."
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Michael Cornnell
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