From Counting Sheep to the Golden Fleece
The styles, strategies โจand shifting boundaries โจyou need to understand โจto succeed with comfort โจand sleepwear
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Crow had one example of a clever sleepwear promotion she learned from a previous client. "One of our customers bundled some cute flannel lounge pants in a graduation gift basket," she said. "The 'basket' was actually a shower caddy, and the package included a coordinated T-shirt, a robe and a water bottle. They created several versions in different team colors," she explained. "It was really successful, and they ended up creating a large order of the baskets for another booster club in the area. The loungewear is perfect for dorms and sorority/fraternity house living."
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Michael Cornnell
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