From Counting Sheep to the Golden Fleece
The styles, strategies โจand shifting boundaries โจyou need to understand โจto succeed with comfort โจand sleepwear
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Kanak explained that this gender equality extends to robes, for the most part. "I do believe that there is a classic stereotyping that goes on today, even in the promotional products world," he said. "Women are going to be the primary target in the robe category, however men are just as happy to receive a robe as a woman because, in most cases, they can immediately think of a woman they could give it to," he explained. He suggested that this kind of gift-shifting can still have a strong marketing impact, the re-gifter getting to please someone close to them while the end-recipient gets the enjoyment of the actual item. 
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Michael Cornnell
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