2012 Style Preview
Colors: The promotional apparel industry has made an increased effort to keep up with current trends, as evidenced by the styles and fabrications listed above, but the industry cannot abide entirely by the hot-this-minute pace of the fashion world. "The trends trickle down at a much slower rate and are toned down versions of what is popular on the runway by the time they have become wholesale styles," explained Clifford. "Color is the most notable impact that high fashion has on promotional apparel because it dictates what hues are going to be popular," she said. Such colors for January through March are deep hues like pinot, titanium, coffee, indigo and dusty rose. For April through June, you'll need to lighten up. "For the spring, the colors get lighter and more vibrant. Hues such as grape, island blue, bubble-gum and watermelon are popular," said Clifford.
- Companies:
- Kavio!
- L.A. T Sportswear
- Vantage Apparel