2012 Style Preview
Perennially Popular: "Our basic combed ring-spun cotton juniors' fine jersey T-shirt remains popular year after year," said Anastos. "The basics rarely go out of fashion."
WOMEN'S APPAREL
Trends: Women's promotional apparel for 2012 can be described with one word: more. More styles, more fashionable and more fabrics. "The most notable change is the larger variety of body styles and cuts now being offered," said Jessica Clifford, marketing coordinator for Kavio!, Commerce, Calif. "The silhouettes are more fashion-oriented and are going far beyond the basic T-shirt," she added. More specifically, Clifford noted that necklines are looser and shirt styles have been updated to fit current trends. The shirt styles are boat necks, deep V-necks, exaggerated crew necks, dolman sleeves, racer-back tanks and pocket T-shirts. The new styles also come with updated fabrics and washes to add to the trendy and vintage looks. Clifford listed the best fabrics and fabrications for women in 2012 as sheer jerseys, slub jerseys, tri-blends, cotton-poly blends, burnouts, crystal washes, pigment dyes and vintage silicon washes.
- Companies:
- Kavio!
- L.A. T Sportswear
- Vantage Apparel