The State of Real Estate
In addition to maintaining a consistent message, Scalia suggested adding a personal touch. "An agency will need to create a personal connection with prospective buyers in order to keep them interested," he said. He noted postcards, presentation folders, calendars and variable data printing as good products to add a personal touch to real estate promotions. He offered advice for your clients on using calendars and variable data. "Don't just send them [a calendar] when they buy a house. Send one every year thereafter and when they are ready to buy again, you'll be the first Realtor they think of," he said. "Using variable data on mailings is known to get a significant lift in response rate," he added. "The consumer can't help but notice their name in print along with the message that is with it."
- Companies:
- Navitor