The State of Real Estate
What companies to target and what products to sell to the real estate market in 2014
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HOW TO STAND OUT
Whether you decide to work with agents, property management companies or both, Weiner advised distributors that the products used need to be in sync with the company's message. "Much like any industry, I think that it is important for agents to dial into their current client base and their referral sources," he said. "Creating recognition and referral programs helps as well. The products should support the message, not be the only message."
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Colleen McKenna
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