The Outsiders
5. Don't Forget Accessories
"Accessories and additional layers are an excellent upsell opportunity to further complete and complement the end-user's outfit," said Silcock. He suggested focusing on layers. "Layering is an important element to ensure your body maintains optimal temperature through heat and moisture management. This can be a fleece under-layer, hat, gloves or scarf," he said. "If you have decoration on each layer, then you can consistently maintain company branding and stay both functional and fashionable." Strain took a different approach, advising you to cater to the functional needs of the end-users. "The best way to bundle outerwear with other products is to take a look at the needs of the wearer," said Strain. "If the target industry is manufacturing, then safety glasses and work gloves may be a great add-on and pertinent to do the job at hand," she added.