The Outsiders
7 tips for selling outerwear to rugged workers and the office set
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4. Add Special Properties
"End-buyers are looking for properties that will make them more comfortable while doing their everyday jobs," Strain said. That means properties like UPF sun protection and water-resistance are often a must. She offered an example. "A road construction crew may find UPF sun protection to be the most important feature in a jacket or shirt because they spend long hours in the hot sun," she said, adding that water resistance and breathability are important as well.
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Colleen McKenna
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