The Outsiders
7 tips for selling outerwear to rugged workers and the office set
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6. Know the Climate of the Promotion Location
Silcock mentioned that in addition to considering the end use, it is important to find out the temperature range of the location of the promotion. "How much precipitation? How long will you be exposed to the elements?" he said.
7. For 2015, Get Technical
Silcock noted that high technicality and high style are in demand for 2015. "Our new jackets for fall/winter are highly technical with a modern, urban look, fit and bright retail-inspired colors," he said. He offered the Meridian Storm Shell [pictured on the right] as an example of the high-tech, feature-rich jackets users want.
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Colleen McKenna
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