Dashing Drives
Educate Yourself
Not everyone is a golfer, which makes selling apparel to experienced (or even inexperienced) golfers difficult. If you don't know why golfers need moisture-wicking shirts, overknit jackets or perfectly fit gloves, you can't relate the benefits to your clients. "Get educated on the usage of the items—events, uniforms, gifts and the expected season, and you can use this information to determine what type of products will make for the most satisfied customer," instructed Freet. Tsai advised distributors to think beyond golf courses. "Golf apparel is a universally accepted and popular item for both uniforms and promotional gifts. So the first tip would be to not limit your sales efforts to golf courses," he said. He also urged distributors to consider companion styles and never forget what the garments are for: performance. "I think it's also important to not only think of golf apparel in terms of men only—in fact at Tri-Mountain, we almost always offer a women's companion style that has a true feminine cut and details," he said. "Lastly, try to understand the look that your client is going for—whether it's more of a sporty look or a professional look. Depending on their taste you need to put choices in front of them that meet their taste and the functional requirements."
- Companies:
- Cutter & Buck
- Tri-Mountain