Dashing Drives
The new necessities for โจgolf apparel are moisture-wicking โจproperties, overknit jackets โจand bright colors
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A Bright Future
Golf apparel suppliers may not always take design inspiration from the runways, but they do pay attention to styles of athletes and sports teams. "Colors have definitely gone bright again, trailing the sports fashion trend that has gone all the way to neon-type colors," said Freet. "Bright blues and yellows are definitely getting great acceptance in the marketplace," he added. Tsai agreed, noting that bright colors have boosted golf apparel sales. "Our distributors have had a lot of success with many of our brighter new colors, including our 'chlorophyll,' which is a really bright green, and our 'formula red,' which is a vibrant red," he explained.
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- Companies:
- Cutter & Buck
- Tri-Mountain
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Colleen McKenna
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