The Most Wonderful Time of the Year
How to master one-time holiday promotions and turn them into programs
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You don't have to stick to religious organizations for ornament sales. Most companies are willing to spend during the holidays, making it a good time to reach out to new types of clients. "All small and large businesses tend to open their pocketbooks to gift-giving during the holiday season, either to customers or staff," Ouellette said.
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Colleen McKenna
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