The Most Wonderful Time of the Year
Like Ouellette, Marr mentioned that most companies have holiday budgets, but she encouraged a focus on companies attempting to maintain current customer relationships. "Any company that is trying to maintain or expand their market share should consider a holiday promotion," she remarked. "Whether it's a small pet grooming company or a Fortune 100 company, their customers want to feel appreciated and important." She even provided a good pitch if you're unsure of how to clinch sales with such a wide variety of clients. "If they consider what their average customer spends with them in one year and then look at how much they would need to spend to get a new customer, it's easy to see that the investment in a holiday gift is worth every penny to keep your customer feeling important," Marr explained.