The Economics of Ecological
The industry is realizing 
that green is no longer a choice, 
but a necessity
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Headden noted that to succeed, the promotional products industry needs to make a conscious effort to point out which end-buyers are concerned about environmental issues. Once this information has been gathered there is room for distributors to sell into the green niche market.
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- Companies:
- Ash City USA
- Bag Makers
- People:
- Howard Headden
E
Colleen McKenna
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