The Economics of Ecological
The industry is realizing โจthat green is no longer a choice, โจbut a necessity
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Because effectively promoting green products can be difficult, Headden advised distributors to sell to the 20 to 30 age group. The younger generation is very involved in the green movement so selling eco-friendly products to them is a no-brainer. Older generations will follow as they see the popularity and positive impact of green goods. Headden joked, "You can give something young to an older audience, but you can't give something old to a younger audience. You know, the 60-year-old would love to be 20 again, but the 20-year-old's not looking to be 60."
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- Companies:
- Ash City USA
- Bag Makers
- People:
- Howard Headden
E
Colleen McKenna
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