The Details of Retail
Find success in the retail market with
shopping bags and storefront displays
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
However, when it comes to special purpose bags, price is less of an issue for large and small stores. "Many retailers also buy our bags for specific marketing purposes, such as gift-with-purchase, grand openings, co-branding opportunities, etc. In these cases, they're looking for more upscale designs and functionality," he said. "Price becomes less of an issue as the marketing presentation itself becomes the key factor." Duffy offered an example of a specialty bag used by a retail store. "A large chain of grocery stores in the southeast sells our insulated grocery tote at their checkout counters," he said. "Its distinctive design makes it a unique purchase and the stores can get their premium for it."
0 Comments
View Comments
E
Colleen McKenna
Author's page
Related Content
Comments