The Details of Retail
Find success in the retail market with
shopping bags and storefront displays
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Shopping Bags
Christopher Duffy, senior vice president of marketing for Bag Makers Inc., Union, Ill., explained why bags are so important to the retail market. "We have sold plastic, paper and nonwoven bags for both large and small retailers—entirely through our promotional product distributor base," Duffy said. As for the differences between small stores and national chains, Duffy noted exactly what you would expect: "Budget is the primary difference," he said. "Larger retailers looking for bags to hold customer purchases view this as a 'replenishment buy' and the large quantity volume dictates a lower unit price," he said.
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Colleen McKenna
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