The Details of Retail
Mark noted that the best times of year for traffic-building in-store displays are around holidays. "We have seen an increase in the use of our promotions for Easter and Christmas as a premium gift (closing gift for large purchases)," she said. "Holidays are a fun time to get creative and capture the imagination of the retailer and their customers." Mark suggested showing an example promotion done with an in-store display to illustrate to your retail clients how excited consumers get about a giant toy giveaway. "Showing a promotion wherein customers can participate and get excited at the idea of winning a giant 8' tall, toy-filled stocking for their kids and/or grandkids is super—fun and something that takes the pressure off of the hard sell," she said.