The Brand Activation Association Announces the Creation of the Licensing Council
Designed to educate and promote licensing.
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Russ Brown, a highly experienced licensing executive for various consumer goods brands, added "While I am president of licensing, promotions, and ad sales for Valiant Entertainment today - an organization with a 1,500-strong character library - I cut my teeth in the world of promotion. The disciplines of licensing and promotion are closely aligned and synergistic. Great promotions often include borrowed IP, and IP can benefit greatly from overlay promotions. I plan on spreading this gospel at the BAA."
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