The Brand Activation Association Announces the Creation of the Licensing Council
Designed to educate and promote licensing.
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As a new addition to the BAA, the key objective of the Licensing Council will be to advise and educate members on why and how to use licensing as a marketing tool, and the benefits, for the short- and long-term, for their respective companies and clients. Additionally, the education will encompass the integration of other marketing disciplines to enhance the license they utilize as well as the integration of licensing with other marketing disciplines.
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