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1. Sing catchy hits
2. Have accents
3. Have token hairstyles
4. Date pop stars
Since you probably cannot complete that list to appeal to teens and tweens, try using 1D's promotional power on juniors' apparel. Harry Styles would look super-cute imprinted on a raglan sleeve tee and the lyrics to "Up All Night" would be a hit on a sweatshirt.
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Colleen McKenna
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