Take Offense
2. Market, market, market.
Your first instinct may be to make cuts to your marketing budget—fight it! With your competitors retreating, now is the time to invest, increase awareness and build market share. People are still buying.
3. Create a promotional campaign.
Practice what you preach—this is your opportunity to create your own promotional campaign using the products you sell. Develop a creative and strategic direct mail campaign or event for your ideal profitable customers. But remember, even the best direct-mail campaigns don’t make the phone ring. Make the time to proactively follow up with the recipients of your campaign. Doing so can increase your response results from an average 2 to 3 percent to over 40 percent. The fortune is in the follow up.
- People:
- Lisa Leitch