Taco Bell Is Giving Away Branded Merch at ‘Hiring Parties’ for

By Joseph Myers

Career fairs, as most of us have likely noticed once or 10,000 times, can prove a supreme drag, as making connections with employers who will probably see hundreds of candidates does not sound like a prosperous endeavor. Taco Bell is again planning to execute a fairly unique approach to securing workers, with nearly 600 “hiring parties” to occur later this month where attendees can score free food and, yes, branded merchandise.

https://twitter.com/TacoBellNews/status/1113926624397938688

The Tex-Mex restaurant chain, like many of its food industry peers, has come to realize the power of having merchandise and apparel items complement its menu offerings, and it is that conclusion that will lead it to conduct nearly 600 hiring events between April 22 and April 27. Various accounts of the impending parties note that Taco Bell is having a difficult time securing people to join its team due to an ultra-competitive hiring market. So, along with becoming “dedicated to innovating the restaurant employee experience” through a few initiatives, the company wants to tout its identity and welcoming nature via promotional products. No source has revealed what sort of commodities the company will use to encourage hiring party participants to join the Taco Bell family, but a visit to the its Taco Shop website makes apparent that there could be plenty of choices for them later this month.

The news sources that have addressed the hiring events have pointed out the struggles that Taco Bell and other establishments have had enticing people to join the food service industry. While it is not our place to comment on those difficulties, we can say that calling on promotional products to build brand awareness and act as an incentive shows that Taco Bell has nailed a significant aspect of the contemporary commerce world—namely, offering consumers variety in the ways that they can tout their favorite brands.

Perhaps through these parties, the host will take on some employees who will fashion even more ideas for promotional goods no matter what sort of positions they land with Taco Bell. As the company, like every other business worth its salt, is all about improving its standing among end-users, if such new hires are able to contribute to its promotional identity, Taco Bell could find itself becoming a shell of its present self in the best way possible.