Bite-size and Beautiful
Succeeding with smaller edible promotions
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Betty Norris, inside sales, ASI coordinator for Hospitality Mints, Boone, N.C., mentioned another way to use edible items that doesn't stem from an individual candy's attributes, but rather from the nature of smaller, low-cost products as a whole. About an Easter parade where the company provided mints, she said, "We did the wrappers with Easter-egg colors, put the logo within and they were used in the parade." Norris added that the egg-wrappers matched the end-buyer's corporate colors, and assured, "It worked out great."
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- Companies:
- A La Carte
- Hospitality Mints
Michael Cornnell
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