Bite-size and Beautiful
Succeeding with smaller edible promotions
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"A lot of times people will take advantage of some of the attributes of the candy," said Shulkin. "So for example, during the summer, they may use small bags of red hots for a 'Red Hot Summer' or something like that." He also gave a non-seasonal example of a similar promotion, involving a career search company giving out bags of banana-only runts imprinted with, "something like 'You work with a bunch of monkeys.'"
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- Companies:
- A La Carte
- Hospitality Mints
Michael Cornnell
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