Back to School
Distributors should also look into particular events the school holds, such as festivals, picnics and fundraisers, Padian said. “Recreation items get hot in spring and summer (BBQ sets and picnic blankets),” he said. “But the higher-end ones can often be used as gifts during the holidays.”
Many schools hold sustainability programs, such as recycling events and environmental awareness sessions. Because of this, Cannici said that providing sustainable and domestically produced products can give distributors an advantage. “Many of our items are made in the USA, which are appreciated by staff as more and more universities are looking to institute sustainable initiatives, as made-in-USA [items] require a smaller footprint.”
- Companies:
- Logomark
- Punch Products USA
Brendan Menapace is the content director for Promo+Promo Marketing.