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Research the School
In order to figure out what items students will want—and more importantly hold onto—distributors should know the school. Students at a sunny school in the middle of Arizona are not looking for smartphone gloves, and a school in the rainy Northwest is not the best place for promotional sunglasses. “Doing research on the school(s) represented is worth the extra time,” Padian said. “Is it an urban atmosphere? Traditional? Bohemian? From there you can narrow down the items that would appeal to the typical student in each school.”
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- Companies:
- Logomark
- Punch Products USA
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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