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The firefighters took the shirts to the first of many events scheduled that day and sold out of them within an hour and a half, raising over $15,000 to help the families of the fallen heroes. One hundred percent of the proceeds went to the families. Another 1200 shirts were printed the following Monday to be sold at the memorial service for the firefighters held on Tuesday, July 9, raising the contribution to the families to over $30,000. The shirts were shown on several local TV stations as well as on NBC Nightly News.
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