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The clothing line is launching in partnership with Los Angeles-based streetwear brand JOYRICH to celebrate the company's 10-year anniversary. The capsule collection will feature 33 pieces, including lifestyle products like pet accessories and bathrobes.
The collection aims to draw inspiration from Snoop Dogg's early career, as well as his laid-back California vibe. Snoop Dogg also brought his son, Cordell Broadus, on board as creative director.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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