Shop 'Til You Drop
How to appeal to storefront and online retail clients with high-end giveaways, store packaging and employee uniforms
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PM: How do you address these differences?
JH: As with any client, it comes down to understanding the brand attributes of the retailer and the unique target audience of each. The more knowledge of the company's particular business you have, the better the chance that the promotions you tailor for the retailer will create a meaningful brand connection and, ultimately, result in a successful campaign that achieves the desired results.
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Colleen McKenna
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