Shop 'Til You Drop
How to appeal to storefront and online retail clients with high-end giveaways, store packaging and employee uniforms
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PM: What is the difference in promotional needs and budget between small boutiques and national chain stores?
JH: The budget and frequency of promotion are clear differences between large retailers such as Zumiez or Nordstrom and smaller boutiques. Possibly the biggest difference, however, is the specific goal. Where smaller retailers typically look for promotions to generate immediate transactions, larger players are oftentimes more focused on campaigns that are geared toward brand recognition.
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Colleen McKenna
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