Senator and Dart Merge Sales Forces

Senator Promotional Group USA, based in Greensboro, N.C., announced the combination of its Senator Pen and Dart Business Accessories brands behind one sales team.

“This is an exciting opportunity to increase our overall sales coverage for both product lines and to begin realizing the synergies these two categories together can provide to the U.S. promotional products market,” said Jim Burrow, MAS, president and CEO of the newly formed entity. “Our focus will continue to be on providing high-level service and selling ideas to our distributor customers, and working through them to grow their revenues and profitability.”