In The Spotlight
Non-profit organizations are always looking for ways to stand out—promotional items can help
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Gallagher pointed out that these organizations generally stress utility in their promotions. As an example she noted a promotion run by Mothers Against Drunk Driving (MADD) on college campuses. The organization gives away keychain quarter holders with the MADD logo and a quarter to motivate people to call a taxi after a night of drinking. “Almost every year we’ve had an order from MADD on that keychain,” said Gallagher.
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- Companies:
- Hartleigh Creations
- Starline USA
Laurence Liss
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