In The Spotlight
Non-profit organizations are always looking for ways to stand out—promotional items can help
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Celebrity involvement has helped charitable causes gain momentum, according to Cheryl Gallagher, director of marketing at Starline U.S.A., Grand Island, N.Y. Celebrities have always had their causes, but today’s 24-hour, always-connected-media means celebrities “are more visibly involved,” Gallagher said. The celebrities have adapted to the times and now “they’re using their celebrity status to benefit the charities; to try to get people involved,” she said.
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- Companies:
- Hartleigh Creations
- Starline USA
Laurence Liss
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