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Playing through with golf products
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As far as getting an item that will be used, Meissner had a few suggestions. “Spend a couple extra dollars on it and people will actually use it,” he said. “[Spend] two dollars more or three dollars more for a nice bag.” Meissner said, make the end-user say “wow” and they are likely to use the product for five or more years.
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Laurence Liss
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