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Playing through with golf products
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This is exactly the kind of utility Meissner feels is essential. “It’s absolutely not worth your time or your money to go buy something everybody is going to throw away,” he said. With a poor product, “you’re sticking your reputation out there on something that everyone wants to throw in the garbage.” Sedona Golf’s product line includes golf clubs as well as golf bags, golf shoe bags and travel bags. “There’s only a core amount of product that people actually have and use,” said Meissner. “That’s kind of where we’ve tried to take our line. A product that’s actually useful and functional.”
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Laurence Liss
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