BOTTOMS UP
Pants or other bottoms may be a second thought for most apparel promotions, relegated to the area of "companion piece" at best, but with yoga and similar markets, this is not the case. With so much emphasis on leg motion, combined with the likelihood that an end-user is going to have far fewer pairs of stretch pants compared to workout tees, a pair of imprinted bottoms will quickly become a treasured item. This works out great for clients, considering how large the imprint area can be on a pair of full-length pants. Smalley explained logo placement along the outer thigh, reaching a midpoint at the knee joint, was a common place to have an imprint, an area which is much longer than anything typically fitted on tee. He also spoke about another type of apparel bottom that is rarely sold outside of this athletic subgenre: socks.
- Companies:
- American Apparel