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Stylistically, these kind of athletic tops tend to lean toward the designs of their nonperformance peers. Mark Smalley, marketing for American Apparel, Los Angeles, noted that bright, retro colors, as well as designs that have an "80s throwback vibe" to them are popular in this type of athletic apparel just as they are in retail in general right now. Lo added that in some markets, like those related to dance teams or classes, the tops can be quite fashion-forward. "One interesting thing I've seen is that dancers are now wearing clothes that look like simple fashion T-shirts," she said. "I think there is a end-user market there as well."
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- Companies:
- American Apparel
Michael Cornnell
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