Guess Who’s Coming To Dinner
Kitchen products hit the spot in ways other items cannot
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Given the special symbolism of culinary activities, it only stands to reason the tools used to prepare food can resonate with people in a unique way. By taking advantage of kitchenware as a powerful
promotion, distributors can leverage these associations for big payoffs in brand recognition down the line. “[Kitchen products] connect with people in their homes,” suggested Dan Kielman, sales
manager at American Made Cutlery, Waverly, Iowa. “People love the products and, because they love the products, it creates goodwill for the giver.”
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James Musselman
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